Meet our Trainers

Jennifer Hogberg
VP, Sales Advisory

 With over 30 years of sales and sales management experience at a Fortune 500 company and 35 years in the sales profession, Jennifer Hogberg has proven success in mentoring, coaching, and leading sales and business professionals to meet and exceed their business and personal goals. As a Consultant. Jennifer uses the methodologies and tools from various training platforms and methodologies to consult. coach, and train sales professionals. Jennifer has familiarity with Miller Heiman, Target Account Selling (TAS), Challenger, SPIN. Corporate Visions, and Revenue Storm. In her four+ years at Revenue Storm. as a Master Sales Coach. Jennifer billed over 2000 hours. working with sales professionals and leaders to create change in sales behaviors and significantly improve revenue production both at individual and organizational levels. Prior to joining Revenue Storm, Jennifer succeeded in progressive roles at Xerox Corporation. She continually achieved her revenue goals and received nine promotions over her 31-year tenure. She held numerous positions in the Major Account group ranging from Corporate Staff to Alliance Management to Sales Director covering a variety of industries. During her tenure at Xerox, she received numerous President Clubs and Par Club awards for sales overachievement. A graduate of Indiana University, Jennifer holds a Business Degree in Marketing & Advertising and sits on the Board for the Kelley School of Business Alumni Association.


Tony Lenhart
Sales Drummer

Tony Lenhart is the Sales Drummer for SEG. As one of our Interim VP of Sales, Tony has gained vast experience in the world of financial services, technology, insurance, and human resources at companies big and small. He is also an active mentor at Chicago's celebrated tech incubator, 1871. Prior to SEG, Tony was Head of Channel Development at Precision Payroll from 2010 to 2014, focused on expanding new partner relationships across the country. Prior to Precision, Tony spent 1 O years at Automatic Data Processing (ADP) in a numerous roles: earning his stripes as an intern. succeeding in direct sales, tenure as a Regional Sales Manager. launching the Health Insurance Services group, and working in their PEO Division, TotalSource. This vast array of roles took him on a path of consulting with nearly 4,000 small-to-mid sized companies, providing solutions that encompass the entire employee life-cycle and technology habits of the executive team. Tony spends his free time trying to keep up with his daughters, sneaking out for 9 holes, or gigging out around Chicagoland playing drums. Tony graduated from Purdue University, majoring in Selling & Sales Management. 

Brian O'Neil
CEO and Founder of Sale Empowerment Group

Brian is the founder of Sales Empowerment Group and in 2009 his #1 goal was how do you train sales professionals to be better at their job.  Over the past decade, SEG has provided sales training for over 250 companies and takes great pride in training over 1000 sales professionals.  Brian still loves jumping in the trenches and training on key topics during COVID-19 and helping companies and executives plan for their reemergence from the storm.  Some of Brian’s customized trainings and assessments include:

  • Helping business leaders and executives plan for their reemergence from the storm
  • How to connect, communicate and collaborate to build a world class sales organization
  • War Room – Brian has worked with over 100 companies and Executives on taking them through SEG’s assessment process, recommendations and timelines to increase revenue growth
  • SEG-TV – Brian believes that the best way to learn is to collaborate with others.  Please contact Brian if you would like to participate on SEG-TV program and how you can deliver value to your peers and the marketplace.


Tracy Wood
General Manager at Sales Empowerment Group – Lead Trainer

 A results oriented, strategic sales leader who excels in positive change management and building long-term sustainable sales and sales support teams with strategic vision and clear direction. Proficient in securing customer base while rapidly growing new revenue streams and developing/executing corporate strategies. Skillful in revitalizing sales and support teams while improving team morale and enhancing company loyalty. Innovative problem solver with a track record of consistently leading teams to exceed goals.



  • Building High Impact Training Programs for Executive level sales team
  • High level cadence training designed for aggressive sales pipeline growth
  • Developing Profitable Growth Strategies & Tactics
  • Developing and Implementing Organizational Change & Strategy
  • Global Contract Negotiation
  • Competitive Analysis
  • Customer Retention


Our model allows a small to medium size organization the ability to add the right people, put in the most effective sales structure and accountability measures to increase their growth. In addition, we have helped many of the Fortune 500 companies with strategic sales initiatives too. "It is very simple, we have the talent, perspective and action to help you/your organization accomplish your sales goals."